At Thriftbooks I led UX & VIsual Design for the e-commerce book seller. I increased revenue and conversion by over 10% in three months.
I used Optimizely for A/B and Multivariate testing which helped the team to quickly iterate and show increased value of the design changes to stakeholders. I worked closely with the development team iterating and setting up tests and sprint planning.
At Thriftbooks I scoped, designed, and led the native app for iOS and Android and organized development efforts with our offshore team in India.
The Native App mocks are now live on iTunes and Google Play stores.
As Director of UX and Head of Design, I led a design team in Seattle and Saigon, Vietnam.
At TINYpulse I helped the company through:
- Re-branding
- Wire-framing
- User validation & User Research
- New product creation,
- Requirement gathering,
- Design prioritization, and
- Created lasting design process for the new suite of products.
I worked alongside development, marketing, leadership, and sales to create design worthy of a revolution.
At TiVo I worked as a Prototype Engineer inside of the design organization. I created Flash, and HTML prototypes, for the TV interface and native applications on iOS.
I built each prototype from scratch, and worked alongside User Research team to create personas, user journeys, and success criteria in our A/B testing. I also worked as a go-between for the design and development teams.
Tools: Photoshop, Flash, HTML, Java, Fireworks, Premiere Pro
At AT&T I was hired to lead the UX Design of the DIRCTV offerings onto the AT&T e-commerce platform.
I worked with our offshore developers in India to combine both products, orgs, and systems.
I problem solved complex IA to find solutions to legacy problems and got the project ready for roll out within months.
*This work is under NDA
At Phinney Bischoff Design House I was lucky enough to have worked as a Producer on a brand video for Premera Blue Cross. We used real employees to tell the story of where they were as a company versus where they wanted to go in the future with their company culture. Through iteration and 2 full days of on-site filming, we were able to tell a compelling and true story.
Video Crew: Sparkworks Media
- Led UX & Visual designs for wysiwig web builder startup
- Created wireframes, mockups and graphic design
- Managed feature and product design goals and documentation
- Product overhaul for design including responsive web building
Tools: Photoshop, HTML, InDesign, Illustrator
At the following companies I conducted in person user research studies:
- TiVo
-T-Mobile
-Thriftbooks
-California Academy of Sciences
-TinyPulse
-FlikStak
-YouthRadio
In the following companies I conducted A/B or multivariate testing
-Thriftbooks
-TinyPulse
-T-Mobile
-AT&T
During Carnegie Mellon University's Master's of Entertainment Technology program, team SPIKE, was comprised of 5 multi-disciplinary Grad Students: Laura Pieroni, Emily Sun, Madhuri Koushik, EJ Lee, and Joey Yeh. They pitched, did research, developed and put on the floor of the museum, 5 iPad games that connected to an Educational Social Networking Site. This was all created in 12 weeks by these 5 individuals with constant approval by the museum. On Earth Day, April 22nd 2010, these games were launched on a sneak peek at Nightlife. On the 26th of April these iPads were fully installed in kiosks. Here is a look at what these 5 created.
Laura Pieroni: iPad Developer (recycling game), Interaction Designer, and Animator
Youth Radio is a Peabody award-winning nonprofit media production company and learning institution in Oakland, California that prepares diverse young people for the 21st-century digital workplace by offering them hands-on education and employment in journalism, arts, and technology, as well as access to support services like academic advising and mental health care.
As a teacher and head of the Mobile AppLab at YouthRadio I contributed on TurnstyleNews, and Youthradio’s website. At the AppLab, highschool students would come in to learn how to code, design, and deliver a mobile app. During my time at YouthRadio I partnered with Google to create a syllabus for its Android developer program and worked on the book for the Adobe Creative Suite.
Here is a small snapshot of the kinds of hands on work we did:
- Web and App design for Android and iOS
- Photoshop and Adobe Creative skills
- Wireframing apps and ideas
- Prototyping skills in paper and in html
I led each class through the development of 5 apps from ideation to launch on the iTunes and Google Play stores
The program was focused on mentoring inner city youth as well as teaching useful skills. I brought in special guest speakers from around the bay area to discuss their video games, software, and careers.
